It was written towards college graduates on the job hunt who may have ignorantly published material on the web that they do not want potential employers to become aware of.
It’s a very easy read, as Drugan packs in some great information using numerous anecdotes.
I would recommend it to everybody, not just recent college grads. In this day and age, the information presented in the guide could pertain to anybody. There could be a picture floating around on the net that someone took of you when you thought no one was around and you decided to ________ . It’s that easy and you just never know!
Beal’s Online Reputation Management for Beginers is also a great resource for information on how to track what is being said about you online.