Neil answered back:
So to you Jason, I offer the following challenge: I can take your blog and increase your daily search traffic by a minimum of 10 to 20% after 30 days of putting my changes into effect. I will NOT be doing anything “shady” or unethical and will even point out all the changes that will be made to your blog. You can even have your own designer/programmer make the changes to your blog; I will even layout everything for them using step-by-step instructions.
If you win, I can post about the fact that SEO is really an over-rated science and actually have proof to back it up. If I win, you post that SEO is awesome, and again with the proof to back it up.
Today, Neil posted an update which includes screenshots of Google Analytics showing a 21.14% increase from search traffic. Not to mention that this was accomplished with only 10% of the recommended changes being implemented!
When all the recommendations are completed, Neil predicts a 50% increase in traffic!
When I asked Neil what motivated him to bring on this challenge, he responded:
My motivation for the challenge was to show Jason that SEO is not bullshit and that most SEO’s are not snake oil salesman. I am not sure if the challenge proved that point, but hopefully it changed Jason’s perspective.
Hopefully, Mr. Calacanis will man up… 😛