Oct162007

Google Is Not The Most Relevant Search Engine According To Google

While skimming through Sphinn, I came across this great interactive spoof demonstrating what Google would look like if they had to optimize their homepage for their own search engine.

That got me curious and led me to perform a query for search engine in Google. Ironically, Google doesn’t even appear on the first page:

(Click on the images to enlarge. Close “X” appears at bottom-right of images.)

  1. Google: search engineDogpile
  2. Altavista
  3. Wikipedia
  4. Live
  5. Yahoo
  6. Search Engine Watch
  7. Webopedia
  8. Search Engine Colossus
  9. 1-Hit
  10. Search Engine Showdown

Dogpile is #1? Altavista #2? Oh, surprise… Wikipedia is in the top 3. Live is the first of the majors at #4 and Yahoo is next at #5.

Okay, so Dogpile and Altavista probably have a ton of trust acquired throughout the years and they have age on there side… but you don’t even have yourselves on the first page? Actually, Google.com doesn’t even show up until #86!

Google page 9: search engine

Way to go on your description, too, Google.

I’m actually most surprised that an SEO company (1-Hit) that I’ve never heard of (and is borderline keyword stuffing) is on the first page for a meaty term like search engine.

I’m pretty sure I’ve seen this done before, but I can’t seem to find any reference of it, so I decided to test the other major search engines and see how they did, as well…

I performed the same search on Yahoo:

  1. Yahoo: search engineYahoo
  2. Google
  3. Dogpile
  4. AltaVista
  5. WebCrawler
  6. HotBot
  7. MetaCrawler
  8. AllTheWeb
  9. Lycos
  10. Search Engine Watch

Well, look who’s #1. Fancy that! Nevertheless, these results look a lot better than Google’s.

Let’s see how Live does:

  1. Live: search engineSearch
  2. Google
  3. Ask
  4. AltaVista
  5. Wikipedia
  6. Yahoo
  7. Yahoo
  8. VodaHits
  9. Search Engine Radio
  10. Submit Express

Okay… so there’s a few listings that are expected, but Search.com at #1? A site that is 403-forbidden at #9? Way to go, MSN… great job, as always! They don’t have themselves on the first page either. They don’t show up until page 7.

Fine, Ask… you can play, too:

  1. Ask: search engineAsk
  2. Blog Search Engine
  3. WebCrawler
  4. AltaVista
  5. Scrub The Web
  6. Dogpile
  7. Search Engine Watch
  8. HotBot
  9. Search Engine Roundtable
  10. Wikipedia

Well, look who’s #1. Fancy that! And none of the majors are on the first page!

So, there you have it. Yahoo and Ask both have themselves at the top spot for the term search engine while Google and Live aren’t found in their own results until the 7th and 9th pages, respectively.

Ask being #1 in their own results is pretty fishy… a lot more fishy than Yahoo, anyway. This post really isn’t an analysis of SERPs, but I think Yahoo’s delivers the most relevant results in this case.

Since this really isn’t an analysis of the SERPs, I’m also not saying that each search engine should have their own listing at the top of the results or why the search engine SERPs are the way they are. That might be something I may tackle never.

Interestingly enough, AltaVista happens to be the only listing that appears on the first page for all four search engines.

Word,
—kid disco

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10 pimp-style comments, so far... »

  1. Paul Drago

    October 16 2007 @ 11:42 am

    that is borderline? Looks pretty much like keyword stuffing and almost a bit of hidden text on the top.
    Wow

  2. Wingnut

    October 16 2007 @ 12:51 pm

    That’s funny that Yahoo is #5 on Google for that… the first thing I thought when I saw the “What would Google look like” spoof was that after it was all said and done it looked like Yahoo :P

  3. strong brand vs. generic search terms

    October 17 2007 @ 1:59 am

    hi, this is the so called “strong brand” problem that every SEO knows who worked for a strong brand company.
    if a brand is so strong that people use it more than the generic search term it is difficult to rank in a natural way for the generic search term. when people talk/write/link about the search engine google they talk/write/link “google”, the don’t talk/write/link “search engine”, becaue everybody who is in any way interrested in search engines know what google is.

    the same goes with apple, nike, …., bwin

    a stong brand can be a pain in the something if you are targeting generic search terms.

  4. Eric Badgley

    October 28 2007 @ 10:31 pm

    thats funny, but makes sense if you were in google looking for another search engine you would need to have google pull up because you are already there…but I quess it is not good if you are on a other search engine that uses google results.

  5. Insurance Agent William

    October 30 2007 @ 10:16 pm

    interesting Post about Google. its so funny that Google appears in the #86 position in its own search engine and the other major search engine listed to be in the top. Does yahoo and ASK SERP is blaming coz they are placing themselves in the #1 place in their own SERP pages.

  6. BlogOxide

    November 11 2007 @ 1:20 pm

    Not sure it’s funny or stunning, but interesting anyways!

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  1. SEO 2.0 | Best Search Engine According to Google
  2. Dogpile Beats Google In Customer Satisfaction Among Search Engines | SEOdisco
  3. SiteMost’s Weekly Blog Recap 22/10/07 at Brisbane SEO Blog
  4. How SEO Relevant is Google for Search? | by Ari Herzog

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