Dogpile Beats Google In Customer Satisfaction Among Search Engines

Hot on the heels of my last post in which I found Dogpile ranking #1 in Google for the term search engine, J.D. Powers and Associates reports that Dogpile ranks highest in customer satisfaction among search engines for the second year in a row:

The study, now in its fourth year, examines consumer behavior, experiences and satisfaction of Internet service subscribers with the most frequently used online services. These include search engine/functions, web portal, instant messaging, social networking, music downloading services and online console gaming systems.

Dogpile improves by 14 points since 2006 to earn a score of 818 on a 1,000-point scale. Dogpile performs particularly well among Internet service subscribers in all three factors that determine overall satisfaction (listed in order of importance): functionality, ease of use and results. Google follows Dogpile in the rankings with a score of 794, while Ask.com follows Google, earning a score of 784.

The complete standings are as follows:

  1. DogPile
  2. Google
  3. Ask
  4. Yahoo
  5. MSN
  6. AOL
  7. Internet Explorer

(click on image to enlarge)
J.D. Power and Associates 2007 Residential Online Service Customer Satisfaction Study

Okay, seriously. Who uses Dogpile? I just tried it, out of curiosity, and it sucks! The sponsored ads mixed in with the results are not only irrelevant in most instances, but annoying as all hell!

The J.D. Powers release states:

The 2007 Residential Online Service Customer Satisfaction Study is based on responses from 10,787 residential customers of Internet service providers nationwide.

Where did they find these people? I question the validity of this study, especially since the responses of the 10,787 voters resulted in Internet Explorer receiving a score of 707/1000 in customer satisfaction for a search engine.

Check it,
—kid disco

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5 pimp-style comments, so far... »

  1. Xavier Vespa

    October 24 2007 @ 1:38 pm

    Good thing you’re pointing that out. I had never heard of those study findings, neither of this search engine, but now I have. Isn’t bad publicity simply publicity after all?

  2. SlightlyShadySEO

    November 1 2007 @ 10:03 am

    DogPile probably has such a high satisfaction rating due to the fact that it’s user base is not the techie elite. The people who use it are the casual “I want to buy things” crowd, not the “Where is a good SMTP library for early versions of Ruby” crowd.
    And for those people, all the paid ads probably work great.
    DogPile’s gotta be making a killing.

  3. merlia

    November 21 2007 @ 9:26 pm

    Nice to hear about the different search engines, they were all very useful and fast process and also gives a detailed way of lists, which is easy for the viewers. Good post!

  4. dennis

    January 21 2010 @ 5:27 pm

    Just wondering why I can’t search for music on dogpile any longer? (old user)

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