Posted on Download Squad, Christina Warren writes:
There’s lots of talk within the tech community, especially the blogosphere about using SEO and how it’s GOOD for bloggers and doesn’t negatively affect readers/searchers/regular users. This is a lie. Instead of Search Engine Optimization, SEO should really stand for Search Engine Opportunism, because that’s what it really is. Look, we certainly don’t object to gaining revenue from ads or page-views on a web site, that’s why we are able to do what we do; we do object to gaming the system and using loopholes to insert web sites into search queries that really have nothing to do with the content. Techniques to make sure your relevant content shows up in corresponding searches is one thing — inserting back-door code that is aimed at getting higher page ranks and more page views, regardless if the targets are actually correct, is another. To us, the type of SEO attacks revealed this week are only a few steps away from what tons of bloggers/websites do every day: purposely try to game search engines just so they can get more hits to their site, and by extension, maybe make a few extra dollars. Unless you are running a straight-up scam link-farm or very, very lucky — the highest search engine rank in the world is not going to have lasting benefits if the content is nonexistent.
What I like about the excerpt above is this line:
Techniques to make sure your relevant content shows up in corresponding searches is one thing…
Uh… yeah… that is SEO.
…inserting back-door code that is aimed at getting higher page ranks and more page views, regardless if the targets are actually correct, is another
That is spamming. Not SEO.
Please don’t generalize my profession, ya douchebag!
Graywolf has more about Christina Warren of Download Squad. I’d link to his post and/or write your own if you have anything to say!